The programme’s success has brought many requests from other organisations wanting to be part of it. That’s hard, because there is no shortage of deserving causes on this island. But in the same way that every charity we work with has a focused purpose, so must we.
We support local charities helping people in genuine need, crisis or peril. For children, we go broader, supporting development, welfare and protection.
We don’t sponsor or donate in exchange for exposure. This isn’t marketing.
We make two exceptions: Care4Cats, because cats have been part of Pikes for forty years, and the Mercury Phoenix Trust, Freddie Mercury’s AIDS charity, which we support each year during our Freddie’s birthday celebrations.
But the initiative has always been about more than money.